Why Should You Give More Importance To Content Marketing?
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When you normally talk about the 'marketing industry', the reality is the fact that this sector is an amalgamation of various specialism and in reality, most of the marketers have jobs that are considered to be extremely niche, like programmatic PPC. In such case, there are chances that a handful of people from within your organisation who genuinely understand what you do and the chances of having a chat in detail about your work with your friends or family is non-existent.
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This benefit of content marketing primarily focuses on the social media. Specifically, it focuses on how publishing content on a regular basis would help you to create what is at times called the 'flywheel effect', which can help you consistently to grow on your audience, establish greater credibility in your industry and provide you with further opportunities for conversion. It is evident that every website owner would want their site to have the maximum traffic. Here, one of the most effective, but chronically underutilised techniques for driving more traffic to your website is image search. If you think of this as an ideal world, people browsing the internet would organically come across your site and the content due to the efforts made by you for the purpose of search engine optimisation, read every line on your site carefully and then buy enough products from your site, giving you handsome profits. In this age of digital marketing, promotion has started to take a new shape. Traditionally, promotion of a brand was limited to newspaper advertisements, billboards, hoardings, posters and flyers. Now, as the digital platform has emerged as one of the most used platforms, promotion has also changed on its behalf. One of the most advantageous aspects of having a content-driven marketing is an increase in your brand affinity. If you have an increased brand affinity, consumers will feel passionately about your brand and share the value of the same. It won't be incorrect in quoting the fact that brand affinity is the Holy Grail for marketers. If your customers have a higher brand affinity towards you, they are not simply into the products you sell, they are into you and your values as a brand. These are the people who love what you sell, are in sync with your principles and will always tend to vouch for your product in spite of any coercion or prompting. |
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