Why Should You Give More Importance To Content Marketing?
|
|
It is evident that every website owner would want their site to have the maximum traffic. Here, one of the most effective, but chronically underutilised techniques for driving more traffic to your website is image search. Publishing unique and quality content always offers amazing opportunities for optimisation of your site, which the static sites cannot (including the image optimisation). Currently, image search is increasingly becoming popular and accurate with more than 11% of the Google searches which include the images on the result pages, yet several sites make the mistake of treating images as an afterthought. This presents a diligent businessman with a great opportunity for capitalising on the laziness of others and to leverage image search in order to have a greater visibility.
Every single image that you include in your site's content can always be optimised to appear more frequently during image searches by browsers. This means that every single image is a free opportunity to rank for certain image queries that can drive sufficient traffic to your site over a period of time. It is obvious that it is not important for images such as memes and gifs (which should be considered using in order to lighten your content's tone or add extra visual interests to otherwise dry topics), but they can be immensely valuable for original data visualisations, charts, infographics and any other visual assets which could be used elsewhere by other sites and publications. There are several mainstays of image optimisation that you should be aware of, the first of it being your image's metadata. Every image on the internet can be optimised by including metadata, which is indeed data about a data. This typically includes attributes like an image's alt text. This field, which you can access through a CMS such as WordPress or Drupal), is used by the web browsers in order to identify the contents of an image. Often, this functionality is used by the web using screen readers that are software programmes enabling visually impaired people to understand the visual content. However, along with being a crucial accessibility aid, the file with alt text field can also be used for the purpose of helping your images appear more prominently in image searches. This is why content marketing is very important also when it comes to driving traffic to your site using your images. As this is an option rarely used by web developers, you can take an advantage of the same to get a better edge over your competitors.
0 Comments
Leave a Reply. |
AuthorBale ArchivesCategories |