Why Should You Give More Importance To Content Marketing?
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One of the most advantageous aspects of having a content-driven marketing is an increase in your brand affinity. If you have an increased brand affinity, consumers will feel passionately about your brand and share the value of the same. It won't be incorrect in quoting the fact that brand affinity is the Holy Grail for marketers. If your customers have a higher brand affinity towards you, they are not simply into the products you sell, they are into you and your values as a brand. These are the people who love what you sell, are in sync with your principles and will always tend to vouch for your product in spite of any coercion or prompting. In short, people with a high brand affinity are your super-fans and would stand by your brand no matter what. This also makes them inarguably your most valued customers. When it comes to prospects, the customers who feel a higher brand affinity for your brand are much more likely to turn into customers only if they have learned about you through your content. Your content gives all the important information about your brand to your customers which would help them to be your loyal customers.
Also, reputation plays a huge part in developing and sustaining your brand's affinity. For an organisation, it is never enough to simply produce or sell high-quality products. You also need to become a trustworthy voice in the industry, and the best way in which you can do that is by your content! Shared values are a central idea of having a brand affinity. Content not only helps to drive the traffic to your site, but also allows you to afford the opportunity to demonstrate what your core values are as an organisation. Buffer is an excellent example of this principle in action. Along with producing some of the most fascinating and data-driven blogs into digital marketing, Buffer also consistently demonstrats a commitment to the values such as transparency and a work-life balance, by providing their readers with an insight into how Buffer functions as a largely distributed team. Regardless of what type of content you puclish, it is very important for you to develop a unique voice in the market. There are hundreds of players out there who are willing to do the exact same thing as you. Only being unique can increase your chances of getting a higher brand affinity.
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